URBANSWEAT utilises Google services (including Analytics, Adsense and Adwords) to improve our site and provide better tailored information for you. This information is collected via Google cookies, and will include details of sites that you visited before and after coming to URBANSWEAT. Other things it might include are details about the content you view and location information based on your IP address. Why do we collect this data? First, for analytical purposes, because if we analyse user activity we can improve our website. Secondly, we use it for third-party marketing (or retargeting) services, such as Google, which allows us to display advertisements on our site and on other sites you may visit across the internet. The information about your activities does not personally or directly identify you when you visit our website or the website of other entities. By continuing to browse URBANSWEAT we assume that you are happy to receive these cookies.If you would prefer, you may opt out of Google’s use of cookies by visiting the Google Advertising Opt-out Page. You can also opt out of Google Analytics by visiting the Google Analytics Opt-out Page.