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Activewear and fitness go together like wine and chocolate, so it’s only natural that mega activewear giants THE ICONIC would run an intense 13-week fitness challenge. Each week you are given a new challenge to complete, with weekly prizes and then one bloody lucky overall winner will walk away with an adventure holiday to the Galapagos Islands, worth $21, 000 with G Adventures! There are 13 incredible brands sponsoring each week, such as Nike, The Upside, Running Bare and Puma, and to motivate you there are 9 ambassadors from aorund Australia.
And this is where we get really excited because our editor Lucy E Cousins has been appointed an official ambassador for the challenge! You can follow her progress on her instagram account, @lucyecousins and our instagram, @urbansweatsydney.

Interested, but still need convincing? We get it. So here are five more reasons to get involved:

1. It’s free to join up
Yep, that’s right, unlike a bunch of other 12-week challenges THE ICONIC SPORT Challenge is free. Gratis. No pay. So you will get weekly motivation, set challenges and a chance to win prizes, for free! It does not cost a thing.

2. Signing up is ridiculously easy
The way the challenge works is that it syncs to whatever fitness app or device you already use. Love your Nike Running app or the sleek new Fitbit? Easy. Sync it when you sign up to the challenge and everytime you do exercise, it’ll get logged and counted.

3. You can represent
When you log in, you’ll be asked to pick a State. It could be your home State, where you live now or maybe the State you wished you lived in, either way once you pick it you can’t change it so choose wisely. Then every time you workout, your workout score will be added to the overall State tally. Basically, the States are being pitted against each other to find out is the fittest of them all. And it’s kinda addictive.

4. It’s just what you need
It’s already March, your NYE resolutions have been forgotten and the end of summer is nearly upon us. What you need is a little motivation to amp up your fitness. Weekly challenges are a great way of forcing you to get up and outside to pound the pavement. Join with a couple of friends and do it together. It’ll make you feel doubly good when you beat them.

5. Prizes, prizes, prizes
We know, we’ve already menitoned these. But they are good. Like really good. There’s 13 prizes from brands that you’ve been dying to be kitted out in, not to mention the trip to South America at the end. Think of those when you’re sweating through a session. May the odds ever be in your favour.


Interested? Sign up for THE ICONIC SPORT Challenge, and while you’re thinking of signing up to free things, sign up to our newsletter here. It’s packed full of reviews, events, recipes, travel and more!